Explore the partners fueling Ariel's rise in the motorsport world. These partnerships provide the essential support to keep raising the Israeli flag globally at the highest level of the sport, while offering partners tangible business value as we push boundaries and reach new milestones together.
Lee Cooper, a renowned British denim brand established in 1908, is synonymous with style, durability, and innovation in fashion. Their partnership with Ariel reflects a shared commitment to performance and excellence, aligning with the demands of motorsport and supporting our team's drive for success both on and off the track.
The Checkered Flag Sports foundation is dedicated to empowering youth through motorsport, providing opportunities for young drivers to develop their skills and pursue their racing dreams. Their collaboration with our team reinforces our shared mission to nurture the next generation of racers, fostering talent and promoting diversity in the world of motorsports.
DRS Israel, the only simracing facility of its kind in the country, has been instrumental in shaping top-tier racing talent. It remains Ariel's personal favorite place to train, while continuing to be a key part of his journey in representing Israel on the global racing stage.
InterMS, formerly known as International Motorsport, is a professional karting and auto racing team based in Miami, Florida. In 2024, Ariel competed with InterMS in the USF Juniors Championship. Notably, InterMS and its manager, Juan Garavaglia, provided Ariel with his first Formula 4 outing, playing a crucial role in advancing his motorsport career.
Swift Garage, based in Haifa, Israel, is a full-service car repair facility specializing in mechanical, electrical, and general repair services for private cars. Owned by Oleg Merzon, Ariel's father, the garage has been a cornerstone in Ariel's journey into motorsport. Oleg was the one who ignited Ariel's passion for racing and provided him with the opportunity to pursue his dreams on the track.
The Monaco Friends of Israel Association is dedicated to bringing together goodwill within the Principality to enhance Israel's visibility on the international stage. In 2024, Ariel's racing achievements have also been a point of pride for the association, as his success in motorsport reflects the spirit of excellence and representation that the organization supports in promoting Israel globally.
The Israel Automobile & Karting Association (ILAKA) is the official organization recognized by the FIA as the representative body for motorsports in Israel. ILAKA plays a crucial role in promoting and regulating automotive and karting activities throughout the country, ensuring that Israeli motorsport adheres to international standards and continues to grow on the global stage.
Make A Wish is an international organization dedicated to fulfilling the wishes of children who are fighting a critical illness. In Israel, the organization is led by Denise and Avi Bar-Aharon, whose dedication has touched countless lives. Ariel, a proud ambassador of Make A Wish, takes charge of fulfilling racing-related wishes, using his passion for motorsport to inspire hope and joy in children and their families.
